Management Team

William S. Perell
President,
Co-founder

Cheryl E. Harrison
Director,
Co-founder

William S. Perell

President, Co-founder

Entrepreneur, inventor, builder of international businesses and multicultural endeavors, commercialization of intellectual property

Profile: Visionary strategist, multi-million dollar development of commerce in the Americas, Asia, and Europe, non-profit director, business diplomacy, global collaborator, macro thinker.  Built B2B and B2C businesses with multi-billion dollar market capitalization. First to develop and commercialize the “Name Your Own Price” for travel services, co-inventor of the buyer-driven pricing model, inventor of the online certification model

Professional Accomplishments: Colgate – Palmolive, Cook Industries, Pacific International Rice Mills, Agraport LLC – San Francisco, Agroprom – Singapore Pte. Limited, Marketel LLC, Vivia Ventures B.V. – The Netherlands

Academics: Dartmouth College, Amos Tuck School of Business

Languages: English, conversational French, conversational Spanish

Cheryl E. Harrison

Director, Co-founder

Designer, brand and design management, innovation strategist, sector integration for design and technology systems, creative communications, cross-channel marketing campaigns, consumer ergonomics, sustainable supply chains

Profile: Leadership, sustainability evangelist, creative developer, managed entrepreneurial development teams, non-profit director, university board member, woman entrepreneur (awarded), university alumni service (awarded), and social volunteerism, Activator Member for U.S. Plastics Pact and member of Plastics Pact – Netherlands.

Professional Accomplishments: Lead innovation and brand marketing launch programs for Nike, Levi Strauss & Co., Nokia (Innovent), McKesson, VISA USA, AT&T, Sprint USA, Bank of America, Chevron, Columbia Sportswear, Yakima, Mitsui (Japan), Williams-Sonoma, EY, Booz Allen Hamilton, Charles Schwab, SunWorld, General Mills, Sun Microsystems, Rabobank, National Insurance, HealthFocus, Enviro-Sure, Telelearning Inc., State of the World Forum, Global Action Platform, California Department of Health Services, and the University of California. Founder, Harrison Design Group; Founder and Managing Partner, Frank Harrison Perez Design.

Keynote presenter: UN COP14, New Delhi (2019); Packaging Design Innovation & Technology Conferences (2019 & 2016); IC Foods Conference, UC Davis (2019)

Academics: Environmental Design and Applied Behavioral Science, College of Agriculture, Human Sciences and Environmental Sciences, University of California Davis

Languages: English, conversational Spanish, basic Dutch

EasyPop® design technology is licensed by PopPack LLC in the USA, with marketing and commercial development by Vivia Ventures.B.V. in the Netherlands.

Copyright © 2024 PopPack. All Rights Reserved.