PopPack’s thinks of the consumer experience first. Our array of EasyPop^® packages are designed, tested, engineered and developed to be consumer-friendly, with the needs of the consumer first. The use of packages must be intuitive, easy, and experiential, engaging all the senses of sight, touch and sound (POP!).

The EasyPop^® package experience is designed to be…

Playful.
Delightful.
Practical.
Responsible.
Safe.
Sensational.

Our research underscores that fully satisfying the consumer experience is critical. PopPack’s goal is to accelerate and scale sustainable, consumer-centric market opportunities.

Sanjay Mehta, CEO of Hindustan Unilever, connects deeply with today’s consumers.  Mehta states, “From a lens of brands, purposeful ones will stand out as they go beyond the functional benefit and will get embedded in the memories of consumers much more than otherwise.” 

CK Venkataraman, Managing Director of Titan, offers an additional current perspective, “Marketers often forget that customers are people first.  One of the underlying desires today is to feel joy.”  

In our design-tech work, we begin with the consumer experience of the package itself. PopPack and its team partners and affiliates are dedicated to creating packages that are delightful to use for all ages and abilities.  The experience of opening the package should be memorable, easy and convenient.

We need to ensure that the experience of a package makes packaging and product use instructions simple.  The EasyPop^® Air-Powered Package^® is simple to use.  Many of PopPack’s EasyPop^® packages are designed specifically for one-handed opening – bringing an added convenience for on-the-go consumer uses.  Beyond this, the EasyPop^® package features can swiftly adapt to the shape and form of many product types and packaging to suit diverse lifestyles.  We call this opportunity “Universal Packaging”.

Delight and enjoyment of opening packages is an everyday opportunity for all sectors, from food, beverages, consumer goods, personal care and healthcare products. Receiving assurance of a safe, untampered product can be embedded in the memories of consumers across many product lines.  Multinational brand owners have the opportunity to develop the experience of more convenient, sensory packaging with unprecedented value to more fully engage their customers. Packaging with purpose, unleashed by the potential of the Air-Powered Package^® will bring consumer loyalty and greater value to products.

Our studies show that consumers throughout the world are ready, enthusiastic and eager to try something new.  They value product packaging that has a purpose.

Consumers are searching for simple packaging pleasures that can continue to deliver a positive, memorable, valuable and delightful experience, every day, every time.

We thank our affiliates and dedicated colleagues for their assistance and support with our Research and Development for this initiative who have worked in collaboration with PopPack LLC and our affiliate, Vivia Ventures, B.V. in the Netherlands:

Lund University, Sweden
Flextrus, Sweden
Packbridge, Sweden
Food Valley, The Netherlands
Michigan State University (School of Packaging)
Arthritis Foundation, USA
Arla Foods (Brand Owner)
Danone (Brand Owner)
Vivia Ventures B.V.
Vivia Foundation